apples or bananas bro?

But my niche is saturated, that’s why I'm not making any money.

This is the biggest excuse I have ever heard.

I don’t believe in oversaturation, and you shouldn’t either.

Imagine a niche as a bowl of fruit.

You have apples, oranges, grapes, and bananas inside this bowl.

Now, let’s say you invite your friends over.

Some of them prefer oranges, and some prefer grapes.

The bananas and apples are left untouched.

Nobody wanted them.

They’re not unique enough.

This is exactly like your agency.

You’re agency is a single piece of fruit inside a big bowl of fruit.

But how do you get picked out of a big bowl?

You need to be unique.

If you have one unique piece of fruit inside a bowl, the majority of people will at least give you a glance.

Sometimes you may even be picked and taken out of the bowl.

This is exactly the same for making your USP unique so that YOUR agency can fill a unique gap in the market.

It is vital that you dial in your USP, as this is what gives you a competitive edge over everyone else in your niche.

Want to know the exact steps to identify and optimise your unique USP?

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Dan @Client Capital