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- Quality > Quantity
Quality > Quantity
You need to have quality behind the work you’re putting in.
Think of when you are outreaching and you set a goal of making 100 cold calls.
Are each one of those calls actually the quality they should be?
Are you just speed running through as many calls as possible just to reach your goal of 100, careless of the quality of each one?
I’m sure you might have 2 or 3 quality calls whilst doing outreach like that, but you are putting yourself at a major disadvantage if you’re just aiming to hit 100 as fast as possible.
You need to shift your mindset to understanding that the quality of each call is as important as the number of calls you make.
Once you do this I can guarantee that you’ll see an increase in successful calls.
Let me give you an example.
Imagine going to the gym and you set out to do 10 sets of bench press.
If you just fly through the sets using a low weight and not actually focusing on the quality of each rep...
You are not going to see even half as much progress compared to if you were to just do 3 high-quality sets and focus on each rep more.
Outreaching becomes a lot easier once you set certain systems and frameworks in place to follow.
This is exactly how I booked an unbelievable number of calls when starting my new agency.
Obviously, it’s hard to know about these exact strategies when you are only starting your first agency.
There are resources out there that will help you, but if you want to exponentially increase your revenue starting from today...
Dan @Client Capital